5 Myths About YouTube
Now it’s time to run through 5 myths about YouTube
Myth 1: YouTube content creators get paid for the amount of subscribers they have. False! Subscriber counts alone have no bearing on Google Adsense earnings. They only get paid for the amount of pre-roll ads viewed or text and graphic-based ads that are clicked on. Of course the more subscribers a YouTuber has the more views they will get on their videos, meaning the more people will click on their ads. So from that perspective, subscriber numbers are very important for their income. But one does not get paid per subscriber.
Myth 2: YouTube does not allow provocative, inappropriate or violent videos to be uploaded. False! While pornography, nudity, abusive hate speech, dead bodies and gross out videos are rightly banned, there are plenty of examples of totally inappropriate videos on YouTube. YouTube’s community guidelines talk a lot about the kinds of content that crosses the line but they really don’t enforce this policy hard enough. For example, if you search for real life dangerous car accidents you’ll find plenty of them. Furthermore, there’s a growing number of Pranks that go wrong videos in which people get assaulted and even have guns pulled on them. How do real world threats of murder not constitute inappropriate content? Is it because we live in a society that glamorises violence in our entertainment media or because these kinds of videos get enormous views? Maybe a little of both.
Myth 3: Using someone else’s copyrighted content and modifying it slightly makes it fair use. Fair use policy is a nebulous area that differs from country to country. The use of movie and TV show footage in a video without permission is usually a sure fire way of earning you a content ID match or worse, a full blown copyright strike and video takedown notice. Some people think that if they upload a copyrighted video with just a few minor changes, like horizontally flipping the image or adding fancy video filters, that they can circumnavigate copyright detection and copyright law. This is incredibly false and very foolish. Fair use can apply in some instances with respect to parodies and movie reviews, but there’s simply no guarantee that you won’t get a strike. It’s always best to request permission from the copyright holder first.
Myth 4: The shorter your video is, the more views it will get. False. While it’s certainly true that attention spans are limited on YouTube, that only applies to certain content types. For casual, fast and fun entertainment videos, viewers want something quick and easy to watch but I’ve watched plenty of Ted Talks, lectures and intellectual debates on YouTube that would be considered quite long. For example, some talks by leading scientists, thinkers and philosophers can be in excess of an hour and those videos can have hundreds of thousands of views on them. What many YouTube marketers forget is that the right audience will find content that suits them and will watch to the end regardless of length. They underestimate the intelligence of the YouTube watching public.
Myth 5: Your videos require extremely high production standards and video quality in order to get big views. False. While it’s true that YouTube has moved on from the days of webcam quality being acceptable, you don’t need to have a massive budget 4K filming studio with expert lighting and sound to make it big. There are plenty of YouTubers out there producing videos with smartphone cameras, point and shoot camcorders and fairly rudimentary lighting equipment. The most important thing is that your videos look good, not necessarily perfect. The message of your videos matters more than superficial aspects like video aesthetics. If you can make your videos look super professional, than that’s great but it’s not always necessary. Often times good enough will suffice.
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