3 Ways to Increase Your YouTube Subscribers
So you’re looking to increase your YouTube Subscribers, well in this article, that’s exactly what we’re going to talk about.
When it comes to making a Living off YouTube, having sufficiently high video view counts is one of the most important aspects of your business. In my book, Living Off YouTube: A Complete Guide to turning your YouTube Channel into a Full-time Job, I go into significant detail as to how you can increase your views and I discuss 9 ways to earn money from your videos. In this article I’m going to focus on one of the best ways of consistently growing your overall view counts, and that’s learning how to gradually build your subscriber base. Now success on YouTube isn’t all about having hundreds of thousands of subscribers but it’s important to keep in mind that although your videos will be watched by non-subscibers also, YouTube studies have shown the people who are subscribed to you tend to watch more of your videos more frequently and are more likely to watch them all the way to the end. So increasing your YouTube subscribers is really important.
The first thing I’ll get out of the way is something I mentioned in a previous video. Never ask people to sub for sub. Which is where you say, “I’ll sub you if you sub me back”. This is a waste of time. All you’ll get is a bunch of people subscribed to you who aren’t interested in your content. They are just artificially inflating your subscription count, they won’t watch your videos, you don’t achieve any additional views, likes, shares or comments and it’s tacky. It’s a false reflection of where your YouTube business is going. If you want to take yourself seriously, never engage in sub for sub.
The next thing you should never do to increase your subscriber counts is to use giveaways. You may have noticed that YouTubers tend to do a lot less giveaways these days. The reason is simple, they don’t work. These people will subscribe to you just for the giveaway and then unsubscribe.
If you want to increase your YouTube subscribers, you should follow these 3 steps.
Number 1: Make awesome videos! Sounds vague and subjective but basically what I’m saying here is, ensure that the production standards of your videos are high. After all, if you build it, they will come. Ensure that the video quality is full HD, well lit, you’ve got great audio quality and that your video is interesting. Entertaining videos offer something unique and of value so try to be creative with your subject matter. Videos that provide help, advice and support like tutorials and how-tos rank very well on YouTube because they solve a problem that people are trying to find a solution for. Likewise thought provoking or humorous videos will have a high level of sharability. I advice scripting your videos when you can in order to cut out the “ums” and “ahs”, these helps you appear more professional. Better quality videos receive dramatically higher numbers of new monthly subscriptions.
Number 2: Add a YouTube subscription button to your website: YouTube has recently released a new piece of code that allows you to add a subscription button to your blog or website. Download the code or use a similar wordpress plug-in and insert it into the sidebar of your website. That way, every time someone visits your blog, they will be exposed to this button and with one click, they can instantly subscribe to your YouTube channel. It’s free and an easy way of driving more traffic to your videos.
Number 3: Ask people to subscribe: Finally one of the best ways of getting more YouTube subscribers onboard is to simply ask for them. Yep, a lot of people feel uncomfortable doing it this way, but you know what, no sales person ever made sales by apologising to a customer for asking. Include a call to action at the end of your video, let people know when you’ll be producing your next video and what they can expect. It this kind of “stay-tuned-for-more” approach that works best. Include an interactive onscreen annotation like the ones I use to make it really easy for people to subscribe.
For more advice in increasing your YouTube subscribers, generating more views on your videos and monetising your content, pick up a copy of my book, Living Off YouTube: A Complete Guide to turning your YouTube Channel into a Full-time Job. The paperback edition can be purchased here.