Roku CEO and founder Anthony Wood has criticised Apple’s Apple TV streaming product this week at Code/Media and referred to as nothing more than an accessory for the iPad.

Apple is due to be launching an updated edition of the Apple TV set-top player device soon, but it has always been nothing more than a hobby product for the Cupertino tech company. It still mains a niche entertainment system, rather than a genuine challenger to Roku’s many set-top solutions including the very popular Roku 3.

Apple TV

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,” he said Thursday, speaking at the Recode conference. “If you’re losing money, why would you want to sell more?” “Every year about this time, the Amazon box comes up that they’re about to launch. And the new Apple TV is about to launch … We’ve been competing with Apple TV for six years now, and every year, we’ve grown,” He said. ”We’re in the TV platform business. Our goal is to be the operating system for TV.”

The Apple TV is powered by a single-core A5 chip and allows the user to stream video content from such popular sources as the iTunes Store, Hulu Plus, The Disney Channel, Netflix and many more. It includes both Wi-Fi and Bluetooth wireless connectivity, along with a micro-USB port and HDMI-output. The current third generation model was introduced on January 28th 2013.

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