Where to begin, another Apple Keynote another plethora of Tech Products to talk about. On Tuesday October 22nd, Apple officially launched OS X Mavericks, their latest Mac operating system and it’s available now for download in the App Store. What’s truly remarkable about this release is not just its super efficient back-end with memory compression and improvements to battery life, but the fact that it’s completely free. Apple aren’t charging a dime for it. This has serious ramifications for their rival Microsoft’s business model, which has always been about charging a premium for Windows desktop. This is now a dated economic model particularly when Windows 8.1 costs $199.

OS X Mavericks Available For Free

Apple also provided updates to their iLife suite of GarageBand, iMovie and iPhoto. The updates to the 2013 MacBook Pro we particularly noteworthy, it’s slimmer and lighter than the previous gen and offers ThunderBolt 2, Retina Display on both 13 and 15-inch model, Intel Haswell and Crystalwell processors, an Nvidia GeForce GT 750M GPU and 9 hours of battery life. Pricing for the 13-inch model starts from $1299 and the 15-inch version will set you back $1999. That’s $200 cheaper than before.

New MacBook Pros

The Mac Pro was perhaps even more eagerly awaited than the new iPad. With its unique cylindrical black design, it’s certainly an eye catching machine. Specs include Xeon E5 quad, 6, 8 and 12-core processors. Super fast ECC memory, 1866Mhz DDR3ECC, four channel controller, up to 60GB/s bandwidth, up to 64GB user accessible RAM and support for editing 4K video. A user can run up to 3 4K displays at once, additionally you’ll find HDMI 1.4 supports 4K TVs, 4 USB 3, 6 Thunderbolt 2, dual gigabit Ethernet, HDMI, Bluetooth 4 and 802.11ac Wi-Fi. Additionally the machine is designed to be as quiet as a Mac Mini, which is already very quiet, speaking of which, Apple’s smallest Mac didn’t even get a mention.

New Mac Pro

The entry level Mac Pro starts from a whopping $2999 with a 3.7 Ghz Quad-core Xeon chip, 12GB of DRAM, Dual FirePro D300, 2GB of VRAM and 256GB SSD. Considering this is a BYODKM machine (Bring your own display keyboard and mouse) this is a pricy computer, even if it is meant for professional use in the creative industry, it’s also not nearly as upgradable as it’s tower-based predecessor. However, you’ll have to wait till December before you can get your hands on this new Mac Pro.

The all new iPad Air

Finally there was the iPad. Now called the iPad Air, it’s effectively a larger iPad Mini with a familiar 9.7-inch display. The bezel is 43% smaller, the chassis is 20% thinner and it weights just 1 pound. However 802.11ac is absent, so you’ll have to make do with 802.11n. HD Cameras adorn the front and back of the device, you’ll find dual microphones along with Siri voice assistant and the same 10 hour battery life. The new iPad Air start from $499. The iPad Mini was also updated, with the entry level version starting at $399.

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Watch the full Apple Keynote by clicking here.


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