Yesterday evening Wednesday 5th of October legendary Apple Chairman Steve Jobs sadly passed away at the age of 56. Having stood down as CEO six weeks ago, Jobs worked for as long as his health would allow, which demonstrated his enormous enthusiasm and love of Apple. As the company’s co-founder he has not only developed many game-changing and iconic technologies and consumer devices, but he has built a unique ideology and developed a business philosophy that is truly inspiring. His “Think Different” slogan has captured the imagination of millions of users and Apple fans worldwide and his unconventional approach to computing and devices has led to a simplification of the industry and a host of competitors scrambling to just keep up. Jobs brought the failing Apple organization back from the brink in 1997 and created the iMac, iPod, iPhone and iPad along with the MacBook Air, OS X, iTunes and iCloud to name but a few great innovations. In 2004 he was diagnosed with a rare form of treatable pancreatic cancer and returned to work in Apple. However over the past 8 years his health has suffered numerous set backs as he has struggled to deal with various complications. Following two leaves of absence he finally stood down as CEO on August 25th 2011. He passed away just two days after the launch of the iPhone 4S.

During his famous Stanford Commencement speech 6 years ago Jobs said “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. “.. almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” His words ring true now with a sad and fitting poignance.

I myself representing Computing Forever would like to offer my sincerest condolences to the Jobs Family. The world has lost not only a technology giant and rare visionary but a maverick, an artist and a truly great human being. I would like to thank Steve for all of his contributions to the industry and to the immeasurable impact he has had on the entire world. He guided the course of computing history and I believe we should all be very grateful and privileged to have been present for the creation of this era in technology. Our society has been heavily influenced by Apple’s presence and they have provided fantastic and artistic products with excellent attention to detail, care and quality. Steve Jobs’ character has been imbued within the institution and his legacy lives on in the organization, it’s employees, consumers and the millions of people who have shared in the Apple experience around in the world. Thank you Steve for all you have done. Rest in Peace.

Tributes have been pouring in following his untimely death. Google’s Eric Schmidt said: “Steve Jobs is the most successful CEO in the U.S. of the last 25 years. He uniquely combined an artists touch and an engineers vision to build an extraordinary company.. one of the greatest American leaders in history.”

Michael Dell said: “Today the world lost a visionary leader, the technology industry lost an iconic legend and I lost a friend and fellow founder,” said Michael Dell, chief executive and founder of Dell Inc., the big computer maker. “The legacy of Steve Jobs will be remembered for generations to come. My thoughts and prayers go out to his family and to the Apple team.” US President Barak Obama said: “Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.”

Thousands of Apple fans worldwide have paid their own tributes at Apple stores across the globe. You can leave a message of condolence at the Apple website by emailing rememberingsteve@apple.com

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