Major book publisher’s Pearson and McGraw-Hill have signed a deal with Inkling, an iPad publishing company to provide textbooks to the iPad that will replace their traditional paper-based counterparts. The total amount of books expected to be introduced to the Inkling App will be upwards of 100 by next year. Matt MacInnis, Inkling Founder and Chief Executive describes how transitioning a paper book to ebook form is like “casting off the shackles of the book”. The eBooks can add interactive multitouch features and media specific to the iPad and MacInnis goes on to say that, “It only gets interesting when the content itself changes and begins to respond to your fingertips.”
The Inkling Platform has the ability to change the education industry and transition it exclusively to eBooks thanks to the influx of more publishers. But its my view that given the relatively slow adoption of publishers to this new media, this evolution will still take many years. One positive for students and buyers of these textbooks is that at present they cost an average of 35% less than their printed versions. The Inkling App is available to download for free now from the App Store.