How to Optimise your YouTube Channel For Success
Number 1: Conduct Keyword Research: When you’re producing videos for your YouTube Channel it’s best to try to anchor your content to popular search terms people are using in order to get the most amount of views as possible. Whatever the theme of your channel is, make use of Google’s Adwords Keyword Planner. Familiarise yourself with how this website works, there’s plenty of tutorial videos online that you can watch. This will help you come up with keyword ideas to include in the titles of your videos, the description and the keyword tags field.
Number 2: Design Enticing Thumbnails: As I mention in my book Living Off YouTube, it’s important that the thumbnail you create is not misleading because that’s against YouTube’s terms of service and may get the video removed. But it should look as awesome as you can make it. YouTube automatically gives you three thumbnails to choose from based on three different points of your video. But these random images are rarely suitable to represent your video. Take the time to design one that will be eye catching and upload it as a Jpeg.
Number 3: Embed Your Videos in Website Blog Posts: Having a your own space outside of your YouTube Channel that you control is essential. With each YouTube video you produce, write a companion blog related to that subject matter and ensure that it is SEO optimised. WordPress SEO is a great plugin for WordPress-based blogs as it helps to ensure your articles will rank in Google. I highly recommend you download and install this plugin. A Well SEOed blog post can help drive more traffic to your YouTube video.
Number 4: Research Your YouTube Analytics: Regularly review your YouTube analytics data and see exactly which of your videos are getting the most views. From regular analysis, you’ll begin to see patterns emerging in viewership habits, you’ll see where your views are coming from and which types of videos work best. Try to figure out what makes those particular videos so popular. You can then begin to concentrate on making more of the kinds of videos on your YouTube Channel that receive the most views and dispense with the ones that don’t.
Number 5: Use Annotations: Annotations are in-video links that you can insert into your video after you’ve uploaded it. They can be really useful in encouraging people to engage more with your content. Use annotations to direct viewers to previous videos, subscribe to your channel or simply visit your website or product merchandise page. In addition, enable InVideo programming in your YouTube channel settings to add branded YouTube intros, branded watermarks like this one that help people subscribe or feature one of your videos or playlists across all of your videos.
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